Thursday, December 16, 2010

The Inverted Pyramid

According to Wikipedia:
The inverted pyramid is a metaphor used by journalists and other writers to illustrate the placing of the most important information first within a text. It is a common method for writing news stories and is widely taught to journalism students.
I guess nobody taught the AP staff covering the Baylor-Bethune-Cookman game that.  This little nugget of trivia is stuck down in the very last paragraph of Yahoo!'s version of the copy:
Baylor’s [school record] 12 wins in a row at the Ferrell Center isn’t even the longest active winning streak by a Big 12 men’s team in the building. Oklahoma has won 14 in a row there.
Come on.  How is that not lede material?

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